Taking bold decisions in today’s uncertain times is unusual, and yet De Tomaso isn’t afraid to swim against the current. For the past few months, Automobilist has been designing the motivation behind De Tomaso’s new journey: Mission AAR.
Mission AAR is a long-term, multi-stage, strategic initiative by De Tomaso to take America’s automobile industry back to its glory days of automotive design and preeminence. It begins with a first step, a giant leap across oceans, with the brand moving its core operations to the US. The motivation to ignite a renaissance and foster bold collaboration is the lodestar guiding the brand homewards.