Crossing The Line, Raising The Bar - Artwork
When Michael Schumacher took the chequered flag at the end of the Japanese Grand Prix at Suzuka Circuit on 8 October 2000, it put an end to two decades of tears and frustration for Scuderia Ferrari. Yes, the Italian team had won the Constructors’ title the previous year, but the Drivers’ crown, the one that really matters, had eluded them since 1979, when South Africa’s Jody Scheckter won the championship.
Michael brought the title home in his red Ferrari F1-2000, sweeping his rivals aside and bringing joy to Tifosi worldwide. Celebrating this extraordinary accomplishment and honouring Michael Schumacher's 50th birthday in 2019, Automobilist created this unique artwork that depicts the historic finish-line scene from a new perspective using our signature state-of-the-art techniques of composing 3D models and digital photography - and for the first time 3D scanning - to create an image of perfect quality with awe-inspiring detail.
A percentage of proceeds from every purchase of this Fine Art Print are donated to the Keep Fighting Foundation, a non-profit organisation founded by Michael Schumacher's family, life-long friends and colleagues.
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magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.