Hunting For Victory - Artwork
40 years ago, one of the most talented and charismatic Formula One drivers of all time won the World Championship at Fuji in Japan. As the climax to one of the most controversial seasons on record, the race had it all: excitement, drama, heavy rain and, of course, the crowning of a new Champion.
James Hunt had already experienced many ups and downs that year, but it was when disqualified points from the Spanish Grand Prix were reinstated that he really began to believe he could do it. At the decider in Fuji, Mario Andretti took pole position; Hunt was second on the grid; and long-term friend and rival, Niki Lauda, started third. With heavy fog and running water on parts of the track, some drivers debated whether the race should even go ahead at all – and Hunt was one of them. But despite the risks, the race went ahead and Hunt took the lead from the start.
It looked like an easy win, but as the track began to dry, everything changed. Hunt lost several places. Following a puncture, a delayed pit stop and confused team messages, Hunt didn't even know his race position – or the fact he’d slipped out of a title-winning spot. He just knew he had to overtake as many cars as he could, passing anyone in his way. In the final few laps of the race, Hunt sensationally fought his way into third position – and to his surprise, won enough points to secure the title.
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magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.