With the holiday season approaching, Automobilist wanted to create an artwork that stood apart from the rest of our product line but remained true to our mission of commemorating the iconic stories, achievements, and personalities of motoring history. We hope you’ll agree that a record-setting drive over thousands of miles of ice and snow delivers on that goal.

Prior to the 1955-58 Commonwealth Trans Antarctic Expedition (CTAE), no other expedition had ever successfully crossed the Antarctic continent via the South Pole. Read about the difficulties that explorers Sir Vivian Fuchs, and Sir Edmund Hillary faced as they braved the world's harshest climate.

Before the McLaren GTR shook the 1995 Le Mans, no other team had ever captured four of the top five places on a debut appearance. Read how “the ultimate road car” was turned into a race car that shocked the world.

One fateful day in Suzuka, the dreams of millions came true. A Ferrari driver finally clinched the driver's championship after two barren decades for Formula 1's most iconic team. Behind the wheel was the man who would go on to become the greatest F1 driver of all time: Michael Schumacher. Automobilist partnered with Scuderia Ferrari and Keep Fighting Foundation to commemorate this history-defining moment.

• Automobilist has released Helmet Design Poster featuring former Formula 1 driver turned presenter and commentator David Coulthard
• Created to celebrate David Coulthard's 13 wins, 62 podiums, and 2001 Vice-World Championship Title
• Expands Automobilist's signature Helmet Collection to 7 pieces

On September 7, 1969, 50 years ago today, Sir Jackie Stewart clinched his first Drivers' World Championship Title at Monza with three races of the season remaining. Fighting for the coveted first-place position came down to timing, gear ratios, and top speeds, as the final laps of the 40th Italian Grand Prix left onlookers on the edge of their seats.

Automobilist had the opportunity to speak with 5 times consecutive 500cc World Champion Mick Doohan at the 2019 Czech motorcycle Grand Prix. Watch, listen, or read along on the link as Doohan discusses his passion for racing, favourite memories, his son Jack and what it takes to win.

Before he won his first 500cc World Championship in 1994, followed by a consecutive four more, the legendary Australian MotoGP rider Mick Doohan came pretty close to not winning any at all. At one point in his career, he went from fighting on the circuits to fighting for his life.

Automobilist had the opportunity to speak with Sir Jackie Stewart at the Goodwood Festival of Speed this past July. Watch (subtitles included), listen or read along as Sir Jackie discusses his favourite racing memories, the Nürburgring, and his charity Race Against Dementia.

August 4, 1968, Nürburgring, Germany: Torrential downpour all weekend long makes an already difficult track nearly impossible to navigate; as extreme fog, mist, and wet conditions continue. As the start of the race creeps closer, tensions and emotions run high, as drivers remember the passings of Jim Clark, Mike Spence, Ludovico Scarfiotti and Jo Schlesser in the months building up to this moment.

"That's one small step for man, one giant leap for mankind." - Neil Armstrong. First spoken over 50 years ago, these are the words that forever altered the course of human history.

• Automobilist has released a Unique & Limited Edition Poster featuring the Apollo 11 "Eagle" Lunar Module
• Created to coincide and celebrate the technological advancements mankind has made and for the 50th Anniversary of the Apollo 11 Moon Landing on July 20th, 1969
• Available in 50 pieces only, the poster features a limited-edition badge, the official "Apollo 50" Anniversary logo and a silver foil highlighting the astronauts' paths on the Moon’s surface

• Automobilist has released a collection of 3 Design Posters featuring De Tomaso Automobili's newly revealed P72 Model
• The car and the collection is released to coincide / celebrate the 60th Anniversary of the De Tomaso brand's original founding
• Collection commemorates the legacy and untold story of De Tomaso founder Alejandro De Tomaso
• The P72 is "A Modern Day Time Machine." "A car with Perpetual Beauty."

• Automobilist has released a new artwork collection featuring Sir Jackie Stewart, aka "The Flying Scot"
• 4 Design Posters and 1 Fine Art Print commemorate the legacy of the 3 times Formula 1 World Drivers’ Champion
• Collection released to coincide / celebrate Sir Jackie’s 80th Birthday and the 50th Anniversary of his first Champion title win in 1969
• Proceeds from the official licensed collection will benefit Sir Jackie’s charity Race Against Dementia

• Automobilist has expanded its signature Helmet Collection of design posters to include its first MotoGP rider
• Released to celebrate Mick Doohan’s 54th Birthday and commemorate the legacy of the 5 times 500cc World Champion
• Features Doohan’s iconic Australian-inspired 1999 Arai helmet

The Porsche 917. One of the most iconic cars in all of racing history. First unveiled in 1969 at the Geneva Car Show, it became one of the most intimidating cars on the circuit, particularly Le Mans. From its dominance on the circuits to its Indie/ Cult-Classic following with Steve McQueen in Le Mans - the 917 has skyrocketed in both popularity and price. But how did it come to be one of the most dominating forces in endurance racing?

Following the online release of our officially licensed set of Formula 1^® commissioned posters, Automobilist had the great honour to present the posters set at the 1000th Grand Prix™, held in Shanghai this past weekend. Automobilist also revealed its Race Day Edition poster, a black version of the already sold out Unique & Limited Gold poster, which was exclusively designed and given only to F1^® Drivers, F1 Team Principals, and permanently Accredited Media.

The Automobilist Team headed to Germany this past weekend for the 31st Techno-Classica Essen. The annual car show, which brings in over 190,000+ visitors and over 2,700+ Collectors, with 1,250+ Exhibitors and 200 Clubs, makes Essen the capital of the classic vehicles for a whirlwind 5 days.

October 24th, 1976: After an embattled season of constant lead changes, disqualifications, and near-death crashes, it was only fitting that the final race of the season, the XI Japanese Grand Prix, would be the decider - and just as contentious. Heavy rains and hanging fog had left Fuji Speedway fraught with danger. An intense debate over safety concerns between racers and organizers broke out, almost cancelling the race. To the dismay of many racers, the green light was given.

• To commemorate Formula 1's 1000th Grand Prix, Automobilist has created a unique set of officially licensed posters for Formula 1
• The bespoke posters will showcase the legacy of Formula 1 racing, marking its 1000th Grand Prix in Shanghai, China on April 14, 2019
• Both design posters feature names of all previous Grand Prix winners and are available now at Automobilist.com and F1 Store

Aprils Fools' Day Joke: To honour the most easily iconic hot-rod car of the 70’s, Automobilist is excited to release a new, limited, far-out poster: The Roach Coach 1978. This unique artwork is dedicated to the visionary designer Ed Newton, and builders Dan Woods and Don Boeke.

Automobilist recently headed to Paris for Rétromobile, the classic car world’s equivalent to fashion week, when the biggest manufacturers, dealers, auction houses and, more importantly, enthusiasts from Europe and beyond convene for an automotive extravaganza in the City of Light.

Unique collection of fine art prints and posters commemorate Michael Schumacher’s first championship title win with Ferrari at Suzuka in 2000 for his 50th birthday.

Soon after the chequered flag came down at the twilit Abu Dhabi circuit to close the 2018 Formula 1 season Fernando Alonso’s last of 17 drama-packed campaigns – three of the cars broke out into a display of impromptu donuts. Lewis Hamilton’s Mercedes and Sebastian Vettel’s Ferrari were joined on pit straight by the retiring Spaniard’s pirouetting McLaren; soon afterwards the 2018 Champion and Vice-Champion gave the Spaniard a guard of honour. They were bidding a respectful farewell to a fellow Championship winner, and Formula One was saying goodbye to one of its all-time greats.

We’ve been very busy here at Automobilist. As well as moving to a larger headquarters and expanding our team of creatives, we are also working on plenty of exciting new projects – and have given our website a complete redesign so we can share them with you. Here’s a summary of what’s new around here.

James Hunt’s last-gasp victory at the 1976 Japanese Grand Prix was the culmination of one of the most dramatic and controversial seasons in Formula One history. Four decades later, rose-tinted memories and Hollywood histrionics have skewed the narrative – but few are in a better position to put it straight than James’ son Freddie Hunt.

How Mike Hawthorn won Jaguar’s first Le Mans race – but left a trackside holocaust in his wake that would change racing forever.

The 1955 Le Mans race was always set to be a memorable one. After a promising second-place finish for its D-type the previous year, Jaguar returned to La Sarthe with a revised version of the car it had purpose-built to win the world’s greatest endurance race. Title-holder Ferrari was back with a gaggle of six-cylinder 121LMs. And Mercedes, which had just proved the potency of its new 300SLR sports-racer by winning the Mille Miglia, had thrown its Tyrolean into the ring with an all-star team that included Moss, Fangio and Kling. Practice times had been front-page news; everything was in place for an epic Coventry-Modena-Stuttgart showdown.

One of the most recent Automobilist projects was commissioned by Maserati, which wanted to celebrate the 60th anniversary of its first Gran Turismo: the 3500GT prototype affectionately known as Dama Bianca, or White Dame. It was the star of the 1957 Geneva Salon, setting the template for the production car with only minor design tweaks and announcing Maserati’s ambitious foray into the series production of grand tourers after withdrawal from racing earlier that year. However, sixty years on, a fresh challenge presented itself: today the White Dame no longer exists, presumed destroyed once its promotional duties were fulfilled.