Racing Sport Redefined - Artwork
The Porsche 911 Carrera RSR was the star of the 1973 racing season. And at the legendary Targa Florio, the car stood out as being head-and-shoulders above the rest.
In front of a reported 700,000 Sicilian spectators, the Martini-sponsored model was driven to victory by talented Dutch driver Gijs van Lennep, and two-time Florio winner, Herbert Müller. Navigating the twisting mountain roads with skill and precision, the pair saw off the likes of Jacky Ickx, who crashed out in his prototype Ferrari, as well as a strong challenge from the successful Lancia Stratos.
The race represented a special coming together between car and track: it was the immensely impressive RSR’s debut season; but it was the last ever Targa Florio to be run as a World Sportscar Championship race due to a number of awful accidents and fatalities.
magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.