Swap For Sweep - Artwork
After temporary suspension due to a rash of accidents in 1938, the Mille Miglia was brought back to life in 1940. With a new triangular course between Brescia, Cremona and Mantua and a new name – the 1st Gran Premio Brescia delle Mille Miglia – all eyes were on Italy that spring and BMW made it their mission to win the race.
Three 328 roadsters and two coupes entered the race and by the end of the first lap, one of the two coupes was way ahead of his closest competitor. The driver was no other than Fritz Huschke von Hanstein, an official driver entered by the SS and ordered to take home the trophy. Adolf Hühnlein – head of the NS Motor Corps – asked co-driver, Walter Bäumer, to remain on the passenger seat in order to avoid taking any risk by a driver change.
Throughout the course of the race von Hanstein steadily increased the lead and decided to ignore his orders. 30 km before the end he stopped the car and switched seats with Bäumer who then drove the Touring Coupe across the finish line to claim overall victory with an impressive 15 minutes gap to the second place finisher. The remaining BMWs finished in third, fifth and sixth place.
BMW, to this day, considers their triumph at Mille Miglia its greatest auto racing success.
magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.