CSR
We believe in the power of partnerships and working together towards a common goal. That's why we collaborate closely with our partners to support their beliefs, values, and charitable initiatives. We're proud to donate a percentage of the sales of products created in cooperation with these partners to their initiatives. By working together, we can make a real difference in the world and help make it a better place.
Keep Fighting Foundation
The Keep Fighting Foundation, inspired by Michael Schumacher, embodies the values of perseverance and resilience. At Automobilist, we're proud to support this foundation and its mission through the Michael Schumacher collection. A percentage of sales from this collection goes towards supporting the foundation's initiatives, which include promoting road safety and supporting those affected by brain injuries.
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Race Against Dementia
Sir Jackie Stewart's Race Against Dementia is a cause that's close to our hearts at Automobilist. The foundation funds groundbreaking research into the prevention and cure of dementia, which affects millions of people worldwide. That's why we're proud to support the cause through the Sir Jackie Stewart collection. A percentage of sales from this collection goes towards funding research initiatives that are working towards finding a cure for the disease.
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Instituto Ayrton Senna
We're passionate about supporting initiatives that make a positive impact on the world, and the Instituto Ayrton Senna is one such initiative. Inspired by the legendary Formula One driver Ayrton Senna, the foundation is dedicated to providing education to underprivileged children in Brazil. Through the Ayrton Senna collection, we're proud to support the Instituto's mission, with a percentage of sales from this collection going directly towards supporting the foundation's programs.
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We Race As One
We proudly support the #WeRaceAsOne initiative by Formula 1, which tackles major issues in the sport and global communities, such as COVID-19, racism and inequality. A portion of the sales from special #WeRaceAsOne posters goes to a charity selected by Formula 1.
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More Than Equal
Automobilist is proud to support the More Than Equal initiative, which brings together some of motorsports’ best scouts, physical trainers, psychologists, nutritionists, racing coaches and drivers all focused on finding and developing the first female F1 World Drivers’ Champion.
We support
More Than Equal
Automobilist is proud to support the More Than Equal initiative, which brings together some of motorsports’ best scouts, physical trainers, psychologists, nutritionists, racing coaches and drivers all focused on finding and developing the first female F1 World Drivers’ Champion.
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