The Best And The Rest - Artwork
Lap 55. San Marino Grand Prix. 1988. Ayrton Senna and Alain Prost emphatically power past Nelson Piquet in 3rd place – not for position, but to lap him. At this point, the McLaren drivers had lapped the entire field and it was to set the tone for the rest of the season ahead…
It’s 30 years since the much-loved and truly legendary Ayrton Senna won his first World Championship in a season that saw him rewrite the record books. 1988 was also the same year Senna joined McLaren – a partnership that would become one of history’s finest. But after an unfortunate disqualification in their first race of the season in Brazil, the world would have to wait until round two in San Marino to see the true might of the Senna/McLaren pairing.
Starting in pole position, Senna led from lap one of the race and put in a near perfect performance. His teammate, Prost, didn’t get off to a smooth start, but within just 8 laps had fought back from 6th to 2nd. However, the only car he knew he couldn’t get close to that day, was Senna’s.
Their McLaren MP4/4 – combined with the championship-winning Honda V6 turbo – stands today as one of the most dominant Formula 1 cars ever built. And with still a handful of laps to go at San Marino, it first became evident that all the other teams were going to struggle for quite some time to match the stunning speed and superior downforce it possessed. It was in this moment, as Nelson Piquet – a triple World Championship winner, no less – was passed for the second time, that everyone was able to see the new difference between the best and the rest.
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magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.