The White Dame - Artwork
An early morning test drive of Maserati’s first series produced Gran Turismo, shortly after its world premiere at the 1957 Salon International de l’Automobile de Genève, must have been a sight to behold.
The lucky few who witnessed the achingly beautiful 3500GT out on one of its very first test runs through Modena that day were given a fleeting glimpse of what would quickly become a firm favourite amongst Italy’s celebrities and business leaders of the time.
Indeed, timing was everything. Seventy years ago, ‘The White Dame’, as the early 3500GT prototype was known, represented style, success and romance in the post-war economic boom. A symbol of hope and prosperity in the moment – but a masterpiece in any era.
The elegant car not only marked Maserati’s entry into the growing grand tourer market, it also set a new benchmark for long distance travel, which many of the other top marques would soon aim to keep up with.
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magic behind our work
Research and Concept
Every image created is based on a real-life historic event. To ensure accuracy, extensive research is carried out to piece together every last detail. In-house concept artists, then, work up several visual ideas – using different views, settings, and perspectives – before a final design is settled upon.
3D Modelling and 3D scanning
Once the concept is established, a 3D model is created using computer-generated imagery. Studying every piece of reference material available, Automobilists’ artists, then, digitally rebuild the vehicle from scratch, slowly constructing layer upon layer with painstaking detail – even down to the last coat of paint.
With pre-production complete, it’s time to go on-location and start shooting photographs. This stage can last for several days and involves crews of up to 70 people, depending on the concept. The highest grade of professional equipment is used to ensure the highest quality and resolution images, and extensively detailed sets are also built when required.
The last step in the production process involves consolidating the digital assets to form the final artwork. In this phase, the 3D elements are rendered with the photoshoot imagery, and to this composite, additional elements – such as light, smoke, shadows, dirt, flames, and weather – are added, to bring the piece to life. Only with these details included it is time to print and frame.